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Analyze PayPal Transaction History for Revenue Recovery Opportunities

Many small sellers take payments through PayPal. Those completed transactions reveal which buyers used to purchase regularly and have since stopped.

Direct PayPal integration is coming soon.

In the meantime, you can analyze compatible exported transaction data with Revenow.

The Challenge for PayPal Users

PayPal activity lists show individual payments, not customer histories. Spotting a buyer who used to pay every month and hasn't for three months is hard by scrolling.

Revenow analyzes completed transactions only. It does not initiate payments, process refunds or recover payments.

Data You Need

  • Activity export of completed payments with payer email or name, date and gross amount
  • Optional: currency and transaction ID

See how to prepare customer data for formatting tips.

Using PayPal Data Today

  1. In PayPal, download your activity report as CSV.
  2. Keep completed payments received; remove refunds, transfers and fees.
  3. Upload the file to Revenow and confirm the mapping.

PayPal exports contain many transaction types, so filtering to completed payments matters.

How Revenow Analyzes the Data

Payments are grouped per payer and classified with Generic 1.0 relative to the analysis reference date (60 and 90 days).

Inactive payers contribute to estimated recoverable revenue and at-risk payers to revenue at risk; both are estimates.

All figures are estimates based on past activity, not guaranteed recovered revenue. Revenow doesn't contact customers for you.

Illustrative Example

Hypothetical business and figures.

A handmade-jewelry seller exports 18 months of PayPal activity. After filtering to completed sales, 60 repeat buyers are over 90 days without a purchase, and the top 15 by spend get a personal message.

Who Benefits

  • Small online sellers paid mostly through PayPal
  • Marketplace and social sellers without a store platform
  • Freelancers with repeat clients paying via PayPal

Frequently Asked Questions

Is there a direct PayPal integration?

Not yet. The direct PayPal connection is coming soon. Upload an export of completed payments today.

Does Revenow process refunds or payments?

No. Revenow only analyzes transaction history.

Which rows should I remove?

Keep completed payments received; remove refunds, withdrawals, transfers and fee rows.

Does it work with multiple currencies?

Yes, include a currency column. Amounts stay in the currency they were recorded in.

Related Reading

PayPal is a trademark of its owner. Revenow is not endorsed by or affiliated with PayPal.

See What Your PayPal Data Could Show

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