Revenue leakage detection
Detect Revenue Leakage From Lost Customer Activity
Some of your revenue leaks out without a single error in your books: customers who used to reorder simply stop. Revenow finds that missing repeat activity in your transaction data and estimates what it is worth.
Which Revenue Leakage This Covers
"Revenue leakage" can mean billing mistakes, unpaid invoices or pricing errors. Revenow does not look at those. It focuses on a different leak: repeat purchases your existing customers no longer make.
That leak never appears as a line item. Your sales report shows what was bought, not the orders that never arrived.
Why Behavioral Leakage Goes Unnoticed
- New customers can mask the loss of old ones in total sales.
- No system raises an alert when an order fails to happen.
- Spreadsheet checks rarely look customer by customer.
How Revenow Detects It
Revenow groups your transactions by customer and counts days since each last purchase, relative to the analysis reference date, using one fixed rule set (Generic 1.0):
- Less than 60 days: active, no leakage counted.
- 60 to 89 days: at risk, value shown as revenue at risk.
- 90 days or more: inactive, value shown as estimated recoverable revenue.
Example: A Leak Hidden by Growth
Illustrative example with hypothetical figures. Actual results depend on your data, and estimates are not guaranteed revenue.
A store's total sales are up 8% year on year, so everything looks fine. The analysis shows 60 long-standing customers past 90 days without an order. Their past spend reveals a sizeable estimated recoverable amount that new-customer growth was covering up.
Closing the Leak
Revenow ranks each opportunity by signals such as historical spend, purchase frequency and recency, so you know which customers to contact first. Outreach stays with you. For the full end-to-end workflow, see revenue recovery software.
Who Benefits
- Growing stores that want to check growth isn't hiding customer loss
- Distributors whose accounts reorder on a regular basis
- Operators reviewing the health of their existing customer base
Frequently Asked Questions
What kind of revenue leakage does Revenow detect?
Customer revenue leakage: repeat purchases that existing customers have slowed or stopped making. It is based on your order and transaction history.
Does Revenow find billing errors or failed payments?
No. Revenow does not audit invoices, pricing, payment failures or accounting records. Those are different kinds of revenue leakage that need billing or finance tools.
How is this different from revenue recovery?
Revenue recovery is the full workflow of finding and prioritizing opportunities. This page focuses on one diagnostic question: where repeat revenue is quietly slipping away in your customer base.
How is leaked revenue measured?
Revenow estimates value from each customer's past purchases. Overdue customers (60–89 days) show as revenue at risk and inactive customers (90+ days) as estimated recoverable revenue, both relative to the analysis reference date.
Is the leakage figure money I can definitely get back?
No. It is an estimate of missed repeat activity, not guaranteed revenue. What you recover depends on the actions you take.
Compare plans on the pricing page.