AvailableIdentify Customer Retention Opportunities With Klaviyo Data
Klaviyo knows who still opens and clicks your emails. Revenow adds that signal to your purchase-based analysis, so you can see which lapsed buyers are still listening.
The Challenge for Klaviyo Users
A customer who stopped buying but still opens every email is a very different opportunity from one who has gone completely silent. Most retention lists treat them the same.
Klaviyo is not a revenue source in Revenow. Revenue estimates need transaction data from an order source such as a file upload, WooCommerce or Square.
Data You Need
- Purchase history from another source (required for revenue estimates)
- Klaviyo profiles and email engagement (opens and clicks)
- Read-only Klaviyo marketing access
See how to prepare customer data for formatting tips.
Connecting Klaviyo
- Run an analysis from your order data first.
- In Revenow, choose Klaviyo and approve read-only access.
- Revenow matches engagement to customers by email and uses it to sharpen reactivation priority.
Revenow does not send campaigns or edit anything in Klaviyo.
The direct connection is set up after signing in and requires the Pro plan. See pricing.
How Revenow Analyzes the Data
Customer stages still come from purchase data, using Generic 1.0 relative to the analysis reference date (60 and 90 days).
Klaviyo engagement adds context to inactive customers: those still opening or clicking can be prioritized for outreach. Engagement doesn't change revenue estimates.
All figures are estimates based on past activity, not guaranteed recovered revenue. Revenow doesn't contact customers for you.
Illustrative Example
Hypothetical business and figures.
A skincare brand has 400 inactive customers from its order data. Klaviyo shows 85 of them clicked an email in the last month, so the team writes to those 85 first, using their own Klaviyo flows.
Who Benefits
- E-commerce brands already using Klaviyo for email
- Retention marketers deciding who to target in win-back flows
- Teams combining purchase and engagement signals
Frequently Asked Questions
Can Revenow calculate revenue from Klaviyo alone?
No. Revenue estimates require transaction history from an order or payment source.
Will Revenow send emails through Klaviyo?
No. Revenow only reads engagement; you build and send campaigns in Klaviyo.
How are customers matched?
By email address between your purchase data and Klaviyo profiles.
Which plan do I need?
The Klaviyo connection requires the Pro plan.
Related Reading
Klaviyo is a trademark of its owner. Revenow is not endorsed by or affiliated with Klaviyo.